The danger of campaigning as 'Mr. Normal'

After his first presidential debate against Donald Trump, Joe Biden kicked off a train tour of Ohio and Pennsylvania to pitch himself to working-class voters. The scene played to Biden's strengths: Born in the Rust Belt, he famously commuted from Delaware to Washington D.C. throughout much of his career. As he spoke from the platform of Alliance, Ohio, "Amtrak Joe"'s common-man message was unmistakable, designed to draw a sharp contrast with the billionaire occupant of the White House.

source https://www.cnn.com/2020/10/21/politics/joe-biden-hollande-campaign-analysis-intl/index.html