British fashion brand Timbuktu accused of 'cultural appropriation' for trademarking 'Yoruba'

A British clothing retailer has come under fire for trademarking the name of the west African Yoruba people several years ago, igniting a debate online about whether trademarking names of ethnic groups amounts to cultural appropriation.

source https://www.cnn.com/2021/05/24/business/timbuktu-yoruba-trademark-scli-gbr-intl/index.html