Why people are outraged over a rice cooking video

What was intended to be a comedic video sparked a firestorm of dismay and disbelief, speaking to a broader, long-standing debate about the intersection of food, ethnicity and culture.

source https://www.cnn.com/videos/travel/2020/07/30/rice-controversy-nigel-ng-uncel-roger-bbc-food-lon-orig-mrg.cnn